For my senior thesis project I decided to create a curly hair brand called Curlology. Curlology is the science behind loving your curls and the brand encourages women to embrace being known as “the girl with curly hair”. After researching this topic, and being a curly haired woman myself, I realized the lack of curl education that exists within the beauty and cosmetic industry. As a result, my brand encourages women to love their natural beauty and embrace it, while also teaching them the proper way to care for their hair.
Curlology is a personalized brand that features an illustration of the customer and the customer's name. Because no two curls are the same, the products are unique to the customer and their hair type. There is also a kid's line that features illustrations of different curl characters.
